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Assesment 1 of 0

Assessment – Improved customer discovery

April 16, 2021

Assessment – Improved customer discovery

Time limit: 0

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Question 1 of 10

1. Question
Sort elements
- Generalised approaches with undifferentiated treatment of customers and segments
- Personalised approaches with individual treatment of each customer
- Before AI
- With AI
Correct

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Question 2 of 10

2. Question
- Customer preferences about products
- Customer preferences about communication channels
- Data on personal availabilities of our customers
- Data on professional activities or hobbies on social media
- Customer moods as identified by voice or image recognition
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Question 3 of 10

3. Question
- By analysing a variety of customer data with lightning speed in real-time
- By combining various data to get a 360° view on customers
- By achieving up-to-date individual portrait of each and every customer
- By making use of the opportunity to better discover and understand each customer
- By reacting to each customer's individual needs automatically and therefore very quickly
Correct

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Question 4 of 10

4. Question
- Fully mobilized customer base potential
- Increased revenues
- Increased customer loyalty
- More efficient use of marketing and sales budgets
- All of the above
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Question 5 of 10

5. Question
Sort elements
- Address and treat each customer individually
- Treat groups of customers in a more generalized way
- "Segment-of-One"
- Old segmentation
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Question 6 of 10

6. Question
- Traditional, classic marketing and sales approaches lose weight and importance
- Because of AI, there is no longer need for a dedicated marketing role
- Intelligent use of AI becomes a key success factor
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Question 7 of 10

7. Question
- Less than 15%
- 15-30%
- 31-50%
- Over 50%
- Not relevant
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Question 8 of 10

8. Question
- Personalized
- Individualized
- “Segment-of-One” approach
- Generalized
- Undifferentiated
- Very roughly segmented
Correct

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Question 9 of 10

9. Question
Sort elements
- Speech recognition
- Image recognition
- To identify the mood of the client when they call
- To identity the mood of the client when they visit
Correct

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Question 10 of 10

10. Question
- Create more generalized marketing campaigns
- Personalize recommendations
- Make targeted marketing campaigns
- Contact the right customers at the right time and with the right price
- Validate old segmentation schemes
Correct

Incorrect

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