L1.3.1 Assessment – AI as an Enabler (2) Improved customer discovery
L1.3.1 Assessment – AI as an Enabler (2) Improved customer discovery
April 19, 2021
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Question 1 of 10
1. Question
Question 1: How is AI helping to shift the paradigms in marketing, sales and customer care?
Sort elements
- Generalised approaches with undifferentiated treatment of customers and segments
- Personalised approaches with individual treatment of each customer
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Before AI
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With AI
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Question 2 of 10
2. Question
Question 2: What kind of customer data can we make use of to increase our effectiveness in marketing, sales and customer care?
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Question 3 of 10
3. Question
Question 3: How does AI enable real customer insights and effective customer discovery?
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Question 4 of 10
4. Question
Question 4: What are potential benefits of improved customer discovery and increased sales effectiveness?
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Question 5 of 10
5. Question
Question 5: How does AI transform our approach to marketing?
Sort elements
- Address and treat each customer individually
- Treat groups of customers in a more generalized way
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"Segment-of-One"
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Old segmentation
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Question 6 of 10
6. Question
Question 6: What is the impact of AI on marketing and sales roles and requirements?
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Question 7 of 10
7. Question
Question 7: In your view, what is the potential for revenue growth from AI?
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Question 8 of 10
8. Question
Question 8: What is typical for the traditional approach to marketing, sales and customer care?
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Question 9 of 10
9. Question
Question 9: How can we use speech and image recognition technologies in marketing?
Sort elements
- Speech recognition
- Image recognition
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To identify the mood of the client when they call
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To identity the mood of the client when they visit
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Question 10 of 10
10. Question
Question 10: How can businesses leverage AI technologies and customer data to improve their marketing and sales effectiveness?
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